How do we sell in a time of crisis?

If we developed a consultative relationship with our customers prior to the crisis, we understand customer care and relationships are always the priority in sales, crisis or not.

• We have spent time understanding what matters to our customer.
• We have built our success on shared interests.
• We have become a trusted advisor who reaches out and communicates it is the customer not just the sale that matters. 

In this month's eZine reflect on  what it takes to be a true trusted advisor. Discover the tools a sales person can use to  create solid customer relationships. Take a quiz to test your knowledge on best practices to communicate to your customers during a crisis. and watch a Tero Tip on taking a consultative approach to sales during a pandemic.

What Do You Need in Your Professional Skill Set?

It’s time to get answers to your specific questions, learn how to communicate better, receive support in accomplishing your goals, and experience new ways to develop yourself as a leader. Tero embraces a team-based approach to most coaching relationships - especially when the client's goals are complex or diverse.

Tero International offers Executive Coaching Programs, Professional Coaching Programs, Specialty Coaching and Virtual Coaching. Find which type of coaching best meets your needs. Take control of your professional development and gain practical skills.

Here's What's Happening at Tero International

Tero International hopes you are all doing well and managing to stay healthy during these times. We understand with everything going on, you might not be taking the time to focus on yourself or your professional development. And that's okay.

But we want to make sure you know you have those resources available to you for when you're ready to start honing in, learning and improving your skills. Tero developed a resources page for professionals to enjoy while working from home or social distancing. Filled with topics we feel are relevant to the current situation we are all facing. 

Confidence in Crisis is updated daily with articles, videos, podcasts, feel goods, and more for your enjoyment and professional development. If you're not seeing a topic you wish we were discussing let us know and we will be glad to find resources critical and important to what you're facing.

Service in Crisis Quiz Explored Further:

1. A crisis in customer service is any incident which affects many customers at the same time.
   True. A crisis can be a service disruption, a security incident, legal entanglement, physical emergency, or a public relations nightmare that affects many people.
2. In a time of crisis, you don’t need to think about your message being consistent with your brand, just get the message out.
   False. Your crisis communication should be consistent with your brand and reflect your brand in order to preserve trust.
3. A leader’s emotions in a crisis carry extra weight as they will influence how secure people feel.
   True. A leader remaining calm yet executing with transparency not only influences feelings of security but also influences focus and productivity in times of crisis.
4. A written crisis communication needs to be inclusive of all aspects of the crisis to be useful to your customer.
   False. Some crisis communications are better received if they are short and to the point as to why it affects the individual customer it is being sent to.
5. Businesses that develop customer experience protocols prior to a crisis are more effective when dealing with one.
   True. Customer experience protocols can be as simple as a list of guidelines of what to do or think about with regard to the customer in a time of crisis. If in place before the crisis protocols can alleviate the crisis being handled poorly by the customer service representative.